SWEETPEA
INFLUENCER MARKETING / PRESS / EVENT ACTIVATIONS / SOCIAL MEDIA
SweetPea is a revolutionized dating app with a focus on fresh engagement between users, seeking to open the floor for real communication that reaches beyond the screen. Their clean approach to meeting and matching the right people is equal parts luck and love for the game, so no matter what happens, you’re always winning.
OVERVIEW
Through interactive, public events, content creation, press packaging, and our College Ambassador Program, we helped develop a strong understanding of SweetPea’s mission and vision, along with increasing user download rates through authentic engagement both in-person and online. The best connections begin with communication, and we drove SweetPea’s exposure with an array of tools to see the sparks fly.
PARKWAY TAVERN
Enclave & Key in conjunction with SweetPea hosted a Halloween event at Parkway Tavern Flamingo. In attendance were approximately 500 individuals with an age demographic of 21-late 30s. The event generated 2,500+ downloads as well as allowed for organic content to be linked to SweetPea through tagged photos and videos on Instagram.
