INFLUENCER MARKETING / SOCIAL MEDIA MANAGEMENT
Whatnot is a streaming platform where sellers can auction top-shelf items to collectors of all backgrounds. Its mission is to provide its users with an easy-to-use commerce experience that will shape the future of shopping. Those on the platform can interact with their favorite creators as well as cop one-of-a-kind collectibles. It brings the most coveted pieces in collector’s circuits from their closet to yours, serving as the most direct point-of-sale between all communities.
LIVESTREAMS WITH NFL AND COLLEGE ATHLETES
VIEWERS ON AVERAGE PER WHATNOT LIVESTREAM
OF REVENUE GENERATED ON AVERAGE PER STREAM
ACCOUNT IN SNEAKER AND STREETWEAR CATEGORY
In addition to organic influencer marketing strategies, we also work with WhatNot on their @offseason page, a program that focuses on selling items used by athletes when they are no longer in season. WhatNot’s live stream platform captures the excitement of in-person experiences, allowing communities and fandoms to connect with their favorite sellers. Finally, we drive user engagement and exposure through original online content.
Enclave & Key hosted 4 livestreams through the Offseason page, an account hosted by Blake Wynn with a docus with pro and college athletes. During the livestreams, players sold exclusive merchandise as worn by the athletes themselves as well as player memorabilia that was signed live by the athletes. After this 2 month campaign, the Offseason account became the #1 account in the Sneakers and Streetwear category on Whatnot.